Work Experience
Social Media Marketing Specialist
2025 — Present
Raf Saquido SMM · Freelance · Cebu, Philippines (Remote)
- Developed and executed a complete 30-day, multi-platform content strategy system exclusively for coaches and consultants — covering LinkedIn, Facebook, Instagram, and LinkedIn Newsletter across 180+ fully written posts.
- Built 6 original content frameworks from market research: the HALT Hook Formula, 4-Part Specificity System, 5-Step DM Conversion Sequence, Trust Density Metric, Repurposing Method, and Positioning-Before-Posting Principle.
- Conducted deep market research on the coaching industry — analyzing content behavior, client psychology, and pain language to inform a positioning strategy that builds authority without prior testimonials.
- Applied 5-power content optimization (SEO, AEO, GEO, LLM, AIO) to every piece of content, ensuring discoverability across Google, AI search tools, and social platforms simultaneously.
- Designed and delivered 4 LinkedIn Newsletter editions (500–900 words each) building thought leadership on social media strategy for the coaching industry.
- Built complete brand identity system: positioning statement, brand voice guide, content pillar architecture, hashtag strategy, and visual brand kit (Deep Navy + Authority Blue + Prestige Gold).
Key Impact
Built a complete, client-ready content system demonstrating strategic SMM expertise — establishing niche authority in the coaching industry from a standing start, with no prior case studies.
Sales & Customer Relations Professional
Prior Experience
Various Employers · Cebu, Philippines
- Built deep expertise in customer psychology — understanding what people actually need versus what they say they need, a skill directly applied to coaching client avatar research and content positioning.
- Developed strong consultative communication skills through direct client-facing work, now applied to content strategy conversations and discovery sessions with coaching clients.
- Honed ability to identify and articulate pain points clearly — the core skill behind pain-awareness content writing for coaches.
- Maintained consistent performance under pressure and across varied client personalities — building resilience, adaptability, and professional communication standards.
Transferred Skill
Sales background directly informs Rafael's content strategy approach: understanding buyer psychology before prescribing a solution, and building trust before making any ask.
Digital Marketing & E-Commerce Practitioner
Self-Study & Applied Practice
Independent · Digital Marketing Education
- Self-studied and applied digital marketing principles across Shopify, WordPress, email marketing, content creation, and social media management.
- Built foundational knowledge of SEO, content strategy, and platform-specific marketing behavior through hands-on study and application.
- Developed practical skills in e-commerce operations and online business systems — providing business context for coaching client strategy recommendations.
- Studied the coaching industry's digital marketing landscape in depth — identifying the specific gap between coaching expertise and online visibility that became the foundation of the Raf Saquido SMM positioning.
Key Outcome
Self-directed learning converted into a clear service niche and a differentiated market position — demonstrating the same initiative and research capability offered to coaching clients.
Projects & Work Samples
30-Day Content Strategy System — Coaches & Consultants
Content Strategy
Complete multi-platform content system built for a social media marketing specialist entering the coaching niche. Includes 180+ platform-specific posts, 4 newsletter editions, 6 original frameworks, and a complete hashtag and SEO strategy. Built to demonstrate strategic capability before first client acquisition.
Coaching Industry Market Intelligence Report
Research
Deep-dive market research report on the coaching industry's social media behavior — covering content gaps, ideal client psychology, pain language mapping, competitor analysis, and positioning opportunities. Used as the strategic foundation for all content and service development.
HALT Hook Framework — Stop-Scroll Content Architecture
Framework
Original copywriting framework developed for coaching niche content. HALT (Hook with Specificity → Acknowledge the feeling → Logic bridge → Tension before resolution) addresses the #1 failure point in coach content — weak opening lines that lose readers in the first 3 seconds.
Brand Identity System — Raf Saquido SMM
Branding
Complete brand identity built for a coaching industry SMM specialist: positioning statement, brand voice guide (authority, empathy, specificity, honesty), visual brand kit (Deep Navy #0D1B2A, Authority Blue #2563A8, Prestige Gold #D4A843), typography system (Playfair Display + DM Sans), and content pillar architecture.